Writing is a process of representing our thoughts and ideas via textual data. In writing, alphabets are used to build up the words and an article. Thus it is different from the pictorial language which uses pictures and sketches to represent the ideas of human mind. Writing itself has different aspects. The writing style of each and every writer is different from one another because of the differences in their languages, grammar and vocabulary. Writing is a precious art which we use to convey our message to either a single person or to the masses. Today neither a living being nor an entity such as an institution, a company, schools, colleges etc. can grow without appropriate writing skills. Every company wants to publicize its products and services. For this purpose they use different modes of communication such as media ads, promotional campaigns etc. Internet is also a major mode of communication. Every company or any other institution needs a website in order to introduce its products and services to a large number of people. This lead to the birth of Content Writing. The content writers are those specialized persons who understand the nature and kind of a company’s product and services, and then write an attractive content for the same in order to catch the attention of the web surfers. The content published on the website has its own importance as it acts as a showcase of the business. Good and effective content writing skills can transform an individual into a long term customer of a company.
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