There is a very broad definition of copywriting. It is a process of giving shape to ideas that help in promotion of a person and busines via different sources of media. In earlier time copywriting was done to write articles to publish in newspapers and magazines. Copywriting was also done for writing ads that were published in magazines and newspapers. These advertisements were the only medium of marketing. Gradually, new mediums of communication begin to evolve like radio and television and companies and firms start giving advertisement in them. Copywriters around the world begin to feel the necessity of change in the style of copywriting for electronic media because people not only listen but also view the products. This requirement completely changes the nature of copywriting. Today’s world is a world of speed where everyone needs fast result. The internet is one of the fastest and most advanced technique to put across ideas. More and more businesses are turning towards internet to make best use of it. Therefore, we see so many websites with attractive advertisements that compel people to buy products. It is evident that each form of communication is different from other and hence its requirements also vary accordingly.
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