SEO copywriting is done with a view of diverting cyber traffic towards a website. The aim of diverting traffic towards particular website is to highlight its products or services. For SEO copywriting (http://www.contentwritingindia.com/tips_to_create_an_attractive_seo_copy.htm), you need keywords and key phrases that surfer use for searching on the search engine. You cannot identify the keywords and key phrases unless you have clear view of your market, target audience, your prospects and what unique you offer to your customers.
Now we will describe about the common SEO errors which majority of Webmaster commit that results in poor response, low ranking and dwindling traffic. These are as follows –
Visitor friendly website structure – This is the fatal mistake which huge percentage of Webmasters do. Very often confusing visitor get trapped within the complex structure of the website. While designing website keep the visitor’s requirements in mind like what they want to be displayed and what next should follow.
Prominent contact details – One out of twenty visitors of your website like to get in touch with you for further information about the products and services you are offering. Give prominence to the contact details so that customers don’t get confused.
Inadequate search engine and directory submission – It is very essential that your website is submitted to both major and minor search engines and directories. In this way you increase the chances of your website get higher ranking in the search engine results.
Absence of sitemap – If your website doesn’t have a sitemap then your website will not give expected results in terms of conversion of viewers into potential customers. Actually crawlers of search engine easily track the information in the website with the help of sitemap.
By avoiding these minor mistakes, you can increase the chances of your website acquire higher ranking in search engine results.
Further information on common SEO errors please visit
http://www.contentwritingindia.com/copywriting_mistakes_you_can_avoid.htm
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