Saturday, July 21, 2007

Five ways to get more results from your web copy

1 – Stress on worth equally as usefulness
Just concentrating on benefits and advantages of buying a product is not enough to convince a customer. If it is backed with an assurance that he will get the best deal, it helps in building rapport on customer.
http://www.contentwritingindia.com/website_content_writing.htm

2 – Make it Precise or rather “short and sweet”
Researches conducted in the field of online selling have revealed an interesting fact that internet users avoid going through long pages. Instead of reading the given content they prefer to scan it. After analyzing the conclusion one can easily predict evolving trends in www. If the information is given in tabular form with relevant heading, it not only catches the attention of reader but also helps in preparing his mind to go for that particular product.
http://www.contentwritingindia.com/setting_length_web_copy.htm

3 – Should be attractive
Books sell due to their content but website attract people with its design and color. The text should not be monotonous. Rather it should be filled with different colors, pictures, bullets and proper space between the main points.
http://www.contentwritingindia.com/how_important_is_a_good_copy_to_a_website.htm

4 – Meaningful Headlines
The headlines need to be self-explanatory so that when visitor enters a website he should have better idea of how it is going to benefit him.

5 – Guide the customer
Another important feature that a website should have content which itself guide the customer coming to the website.
http://www.contentwritingindia.com/create_winning_ad_copy.htm

For more information visit – www.contentwritingindia.com

5 ways to get more results from your web copy

1. Stress on the worth equally as usefulness

You need to convince the customer that apart from the various benefits and advantages a product would provide him, he would also get he best deal possible. At the same time this deal would also be worth it and he would get the value for his money.

2.Make it precise or rather ”short and sweet”

Customers usually avoid going through long pages but though if we can only express our information through numerous words and pictures, then usage of internal links, tables and smaller pages is the best option.

3.Should be attractive

The text should not be monotonous. Rather it should be filled with different colors, bullets, pictures, and proper space among main points. These things attract the reader.

4.Meaningful”headlines”
The headline itself should be self-explanatory so that when the customer reads it he has a fair idea of how it is going to benefit him.

5.Guide the customer

The content should be able to direct the customer how to go about the necessary steps .It should also clarify the correct timing.

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