Things to take care while writing for the web

Do you have a website which equips with the information you think it should have? Is your website getting as much traffic as you had expected? If your answer is no then your website needs optimization and skills of a professional person. Web content writing http://www.contentwritingindia.com/website_content_writing.htm is very different from other forms of writings. You need to take care of certain rules while writing your web content. For different websites rules of web content writing are different but the points which we are going to discuss can be applied to any website.
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To get better idea what is web content writing, we first describe you how is it different from other forms of writing.

Shorter Paragraphs – Your website is your image. It is visited by people from all walks of life which includes people from low literacy group with limited knowledge as well as teenagers with poor reading habits. Thus, a website content should be written in small paragraphs with attractive headings and subheadings.

Design and Length – A magazine or a book can sell itself on the basis of good content but this rule does not apply to a website. Websites attract people with its appealing designs and optimum content.

High scanning ability – Researches have proven that internet users are very impatient and give only few seconds to a website. Unlike reading articles in newspapers and magazine, they scan content of a website for information. Therefore, develop content in a organized manner.
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Now move on to things to remember when you write for a website

Be conversant - Presume as you are talking to the reader rather giving him information.
Use of conversational language helps to connect with the reader and is much more effective.

Bulleted points – As mentioned above internet users are impatient and jump from your website to another if they get the slightest hint that you do not have what they are looking for. In such a situation bulleted points play a trick by giving more information in lesser time.

Call for action – Instead of focusing talking features of your product, highlight the advantages. People are curious to know benefits rather understand features.

For more information please visit – www.contentwritingindia.com