Website Review

Website review includes providing a series of recommendations for how you can improve your website’s usability and credibilty. With the expansion of the internet all big businesses are focussing to enhance the credibity of their websites by providing various kinds of services like blogs, forums, white papers etc. When so many services are provided in one website mistakes are inevitable and to remove these mistakes website review is a reliable option. Website review incorporates multiple The benefits of website review are numerous that directly or indirectly benefit your business. These benefits are as follows:

Present your website differently
Improve the content
Improve conversion rates
Increase the numbers of visitors to your website
It helps users find what they are looking for more easily

For more information - http://www.contentmantra.com/website_reviewing.htm

Evolution of Copywriting in 21st Century

There is a very broad definition of copywriting. It is a process of giving shape to ideas that help in promotion of a person and busines via different sources of media. In earlier time copywriting was done to write articles to publish in newspapers and magazines. Copywriting was also done for writing ads that were published in magazines and newspapers. These advertisements were the only medium of marketing. Gradually, new mediums of communication begin to evolve like radio and television and companies and firms start giving advertisement in them. Copywriters around the world begin to feel the necessity of change in the style of copywriting for electronic media because people not only listen but also view the products. This requirement completely changes the nature of copywriting. Today’s world is a world of speed where everyone needs fast result. The internet is one of the fastest and most advanced technique to put across ideas. More and more businesses are turning towards internet to make best use of it. Therefore, we see so many websites with attractive advertisements that compel people to buy products. It is evident that each form of communication is different from other and hence its requirements also vary accordingly.

For more infomration visit - http://www.contentmantra.com/info_center/copywriting.htm

Travel Writing

The world has turned into the global village where you will find people of every race, culture and civilzation. The advance mediums of communication are playing very crucial role in putting across ideas and heritage of one culture to another culture. The advance communication creates curoisity in people to know that culture deeply hence people look for the experiences of those who had visited that region. Travel writing generally includes the information about people, events, places of interest, festivals of that region, cuisines, information of how to reach there, and other local information that is helpful for tourists when they plan to travel that region. With the introduction of the internet the importance of travel writing has significantly increased as people around the world first gathered vital information of a place, where they are planning to travel, in advance. With the passage of time the travel writing sees various new changes in its forms.

To know more about travel writing - http://www.contentmantra.com/travel_writing.htm

Search Engine Optimization

SEO – Search Engine Optimization, a process to increase the possibilities of your website comes on first page of all major search engine’s result. The prime objective behind optimization of website is to market a website. Here we will tell you few tips of Search Engine Optimization-

Descriptive title of each page
Well, whatever web page you design should have relevant title which in itself, descriptive and capable to elucidate the content inside.

Good Quality Content
The thing which need to kept in mind is that designing makes a page attractive but content brings page in the forefront. Do not depend on title of page too much. The text of page need to have fair number of times keyword used, however it should not spoil the attraction of page and remains readable. Use of keyword in text is called keyword density.

For more information visit - http://www.contentmantra.com/seo_copywriting.htm

Copy editing

Copy editing is the editorial work that frees the text from grammatical errors, punctuations, semantic errors, spelling mistakes, etc to provide sensible and accurate text to readers. It is also known as proof reading. Copy editing is excessively important for every kind of text whether it is for publication in newspapers or to upload on the website. No one likes to read a copy which has grammatical errors and doesn’t deliver message clearly. Copy editing service changes a copy into an attractive copy that contains vital information, free from all sorts of errors, and makes it more presentable.

Some important facts about copy editing -

Copy editing service basically involves preparing a text in accordance to the requirements of a customer

Copy editing also ensures that the flow remains same throughout the text including making text sensible, fair, and accurate

Copy editing service also includes making text short, concise, crispy, in order to give vital information

For more information on copy editing visit - http://www.contentmantra.com/copy_editing.htm

Press Release Copywriting

A press release is written communication that is sent for publication in newspapers and journals to update people about special occassions like launch of a new product, events, seminars etc. The ultimate objective of a press release is to attract people and publicity and hence, it needs to be concise, informative and centric to subject.

As the business world is growing its requirements for new methods of marketing are growing. As a result today, we see several types of press release that includes general press releases, event press release, product press release and more recently social press releases. All types of press releases have similar traits of their structure but vary in the text. Some of the common structural elemnts that every press release embodies are:

1. Heading
2. Date
3. Introduction
4. Body
5. Summary
6. Contact Information
   
   For more information on press release visit
   http://www.contentmantra.com/marketing_collateral_copywriting/press_release_copywriting.htm
   

Newsletter Copywriting

A newsletter is used by companies to provide important information to their members, customers, employees and shareholders. It works as a press release as well as an effective marketing tool. Companies are increasingly using newsletters to update their customers, shareholders, and vendors about their internal activities. Moreover, companies are using newsletters to spread information of their products apart from press releases as they are cost effective and convey the message more clearly.

What can a newsletter do for you?
Newsletters are viewed as news and not as advertisements; thus, the information needs to be credible and convincing. They should not look like as an advertisement. A well-written newsletter can help you in the following ways:

• A newsletter written by professional have potential to bring your company in forefront
• 
  It builds confidence in customers
• 
  Create brand recognition for your products
• 
  It helps in building long-lasting relationship with your existing customers as well as prospect customers

Generate sales for your business!

For more information on newsletter copywriting - http://www.contentmantra.com/marketing_collateral_copywriting/newsletter_copywriting.htm

Company Profile Copywriting

Do you know people around the world give too much importance to company profile? When people go for shopping, they prefer to buy well known products. This shows how important it becomes to present the company in the right way. Hence, company owners are very conscious about their company profile and to project their company in the right manner they are taking assistance of professional company profile writers. They know the importance of company profile to attract the customers and business partners. Mainly, the company profile includes mission statement, history of the company, quality certification, and achievement but it varies from company to company. Some companies prefer to highlight their business performance of the last year and financial profile.

For more information on company profile copywriting
http://www.contentmantra.com/marketing_collateral_copywriting/company_profile_copywriting.htm

Mailer Copywriting

Are you not happy with your present annual turn over? Obviously not, then think, where do you lack in your marketing campaign. Nowadays companies send mails to customers to update them from time to time. It has shown remarkable results in changing the sale figures. You must have noticed that people delete mails without even reading them because they think these mails are of no use. The reason for discarding these mails is impoverished content. Thus, creating a catchy and attractive content for mailers is very important for business expansion. So, its better to look for a professional who is well versed with the mailers copywriting.

In order to retain the customers for long time, you need mailer & flyer copy that catches their attention.

Benefits of mailer copywriting
· A good mailer is capable to deliver simple but powerful message to the customers.
· Mailers contribute significantly in marketing the product and services offered by you.
· The message needs to be very specific and uses limited number of characters.

For more information on mailer copywriting visit - http://www.contentmantra.com/marketing_collateral_copywriting/mailer_copywriting.htm

Brochure Copywriting

Brochure is one of the reliable marketing tools that pitch up sale and catches the attention of readers very quickly. If you want to take your marketing of products to a deeper level then you can effectively use brochures. In trade fairs companies are increasingly using brochures to attract people. However, you need a professional brochure copywriting service that focus on the features of your products and services. To attarct more people and to turn them into customers you need to present yourself differently from others. The professionally written brochure encourages readers to buy your products.

If you are interested to know more about brochure copywriting visit - http://www.contentmantra.com/marketing_collateral_copywriting/brochure_copywriting.htm

CD Presentation Copywriting

To remain in forefront in your business sphere, you have to make use of every technique available to reach out to the target audience. Multimedia CD Presentation is an effective method to establish your corporate identity, putting across product information, highlighting infrastructure in a better way, display off channel with easy illustration. More and more companies are increasingly using CD presentation to promote their products and services.

Formore information of CD Presentation Copywriting - http://www.contentmantra.com/marketing_collateral_copywriting/cd_presentation_copywriting.htm

Flash Presentation Copywriting

The right content and style is essential to mark the global presence and therefore most businesses and professionals are giving importance to advance methods to market their products effectively. There is a steady change in the mediums of marketings and new methods have been explored in the last century. Burgeoning competition among companies for more clients, forcing them to employ new marketing tools. Hence, Flash Presentation has gained immense popularity. Flash presentation is easy to prepare and an affordable and effective marketing tool.

Flash Presentation can boost your sale figures by presnting your products and services in a more convincing manner. Flash presentation copywriting is different from other copywriting in many ways like:

• Flash copywriting needs to be interesting and enthralling
• The message need to be short but attractive
• It embodies graphics and facts so that you can convince those whom you are presenting
  
  For more information visit - http://www.contentmantra.com/marketing_collateral_copywriting/flash_presentation_copywriting.htm
  

Importance of e-books

No one can discard the importance of books in the human life. From ancient time people have been articulating their views through writing and passing them from one generation to another generation in the form of inscriptions on stones and books. With the passage of time there is a steady change in the forms of books. The internet has introduced a new concept of books which is known to us as e-books. Thousands of e-books add to the internet everyday and there are several reasons of addition of so many e-books, for instance:

· They are easily accessible
· They are easily updated and upgraded
· They take less space in comparison to printed books
· e-books are environment friendly
· They can be carried from one place to another easily
· You can easily find them on the Internet

For more information on e-books visit the following link- http://www.contentmantra.com/ebook_development.htm

Evolution of Copywriting

Whatever you read in newspapers, magazines, books, phamplets, and on the internet is a part of copywriting. In previous time copywriting was done for newspapers and very few people were indulged in it. With the advancement in the field of communication it grows and emergers into various forms like article for magazines, and newspapers. The most advanced form of copywriting, which we get to see nowadays, is creating content for websites and blogs. Since the internet has made its way into the life of people; they are increasingly dependent on it and prefer to use it for everything. Internet shopping and e-commerce has contributed significantly in giving a new form to the copywrting. This is due to the fact that every company indulged in e-commerce needs more and more people come to its website and purchase from it. Hence, companies expect something new and genuine from their copywriters which give their websites high rank on search engines. This new form of copywriting is known worldwide as SEO copywriting. SEO copywriting is different from its counterpart copywriting

If you want to know more on this please visit –
http://www.contentmantra.com/info_center/copywriting.htm

Article Writing Tips

The art of writing is as old as human civilization. It evolves in different forms in different periods. In ancient time people used it for expressing their thoughts and to pass on their cultural heritage to the coming generation. With the goblaziation we get to see its various forms. Today, writing is used to put across the message to mass through newspapers, magazines journals and internet. Either we open a newspaper or magazine, we get to read articles, we like some articles and some we don’t like. We also praise the minds behind those articles and try to write like them, but we can’t because we don’t know the rules of writing. This article is all about telling you the article writing tips. Lets start:

Decide the topic on which you want to write.
Collect the information
Organise the information
Write
Proofreading and revision

I know whatever I have mentioned above is not enough. There are some other important things which you would like to know. To know more on article writing tips, visit –
http://www.contentmantra.com/info_center/article_writing.htm

How does Search Engine (SEO) Copywriting help increase sales?

In the present Internet era, where everyone is trying hard to attract the maximum number of readers, doesn’t want to be complacment in his marketing campaign. There are lots of Internet website promotion tools and services including Search Engine Copywriting. Search engine copywriting is a low cost advertsiing method that guaranttes high rate of returns by promoting your websites at various search engines. It is an effective method to give prominence to your website at Yahoo, Google, MSN and other search engines. Now you must be thinking how SEO copywriting helps in increasing sales. Let me explain you:

Make your website visible at search engines – With the expansion of the internet, a trend of online purchasing is gaining momentum worldwide. Now people like to shop sitting at their home. They search products and services on various search engines and order them according to their needs. If your website comes among the top sites, it will give you good results.

Make your website informative – People have tendency that they buy products after analysing their benefits. SEO copywriting is a medium to tell people the benefits of your products through informative articles. These articles not only help in promoting your website at the search engines but also capture the attention of people and prepare them to buy your products.

For More information on SEO copywriting visit -
http://www.contentmantra.com/info_center/search_engine_copywriting.htm

Persuasive Copywriting

In simple words, the persuasive copywriting is what draws the attention of prospective customers. It is a trap which is set by a company with the help of writers to trap the attention of readers to turn them into customers. A persuasive copy attracts people and makes them respond to it. The object of persuasive copywriting is to encourage readers to read, whatever is there and change their minds. The persuasive copywriting is different from other forms of copywriting. The only aim of persuasive copywriting is to generate revenues. A persuasive copy has the potential to change the set mind of customers. Suppose, a customer has a dollar to spend, he should spend it on your website then only we can say that it is a perfect direct response copy. In the end, you can say that the persuasive copywriting is meant to generate sale, divulgence from it reflects the incompetency of the text.

If you are interested to know more about the persuasive copywriting then you can learn more from this link-
http://www.contentmantra.com/info_center/persuasive_copywriting.htm

Creative Writings

The term Creative Writing is an amalgamation of several approaches of writing. It is an art which can convert a dull text into an engrossing and captivating text. Hence, it is far from the conventional kind of writing which we learnt in our schools. Most of the writers are crave for the creative writing but only countable numbers get recognition because their style of writing become their idetity. In technical terms, any kind of original composition that is no way guilty of plagiarism comes under creative writing. Some scholars believe that any writing, fiction or non-fiction, that is out of purview of normal professional writing can be given the status of the creative writing. Some argue that creative writing is a new terminology given to the conventional writing called literature. There are numbers of theories of the creative writing but the thing of your interest is how to learn it.

If you want to know more about creative writing and its secret then visit - http://www.contentmantra.com/info_center/creative_writing.htm