In simple words, the persuasive copywriting is what draws the attention of prospective customers. It is a trap which is set by a company with the help of writers to trap the attention of readers to turn them into customers. A persuasive copy attracts people and makes them respond to it. The object of persuasive copywriting is to encourage readers to read, whatever is there and change their minds. The persuasive copywriting is different from other forms of copywriting. The only aim of persuasive copywriting is to generate revenues. A persuasive copy has the potential to change the set mind of customers. Suppose, a customer has a dollar to spend, he should spend it on your website then only we can say that it is a perfect direct response copy. In the end, you can say that the persuasive copywriting is meant to generate sale, divulgence from it reflects the incompetency of the text.
If you are interested to know more about the persuasive copywriting then you can learn more from this link-
http://www.contentmantra.com/info_center/persuasive_copywriting.htm
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