A press release is written communication that is sent for publication in newspapers and journals to update people about special occassions like launch of a new product, events, seminars etc. The ultimate objective of a press release is to attract people and publicity and hence, it needs to be concise, informative and centric to subject.
As the business world is growing its requirements for new methods of marketing are growing. As a result today, we see several types of press release that includes general press releases, event press release, product press release and more recently social press releases. All types of press releases have similar traits of their structure but vary in the text. Some of the common structural elemnts that every press release embodies are:
- Heading
- Date
- Introduction
- Body
- Summary
- Contact Information
For more information on press release visit
http://www.contentmantra.com/marketing_collateral_copywriting/press_release_copywriting.htm
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