Evolution of Copywriting

Whatever you read in newspapers, magazines, books, phamplets, and on the internet is a part of copywriting. In previous time copywriting was done for newspapers and very few people were indulged in it. With the advancement in the field of communication it grows and emergers into various forms like article for magazines, and newspapers. The most advanced form of copywriting, which we get to see nowadays, is creating content for websites and blogs. Since the internet has made its way into the life of people; they are increasingly dependent on it and prefer to use it for everything. Internet shopping and e-commerce has contributed significantly in giving a new form to the copywrting. This is due to the fact that every company indulged in e-commerce needs more and more people come to its website and purchase from it. Hence, companies expect something new and genuine from their copywriters which give their websites high rank on search engines. This new form of copywriting is known worldwide as SEO copywriting. SEO copywriting is different from its counterpart copywriting

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