Four basic steps of Copyediting

What will be your reaction, if you find that the text you are reading is full of grammatical errors, spelling mistakes and does not convey the message properly? Obiviously, you will close that page though it contains important message. Similarly, a reader will close your website if he finds that the text lacks proof reading. Copyediting of a content is not just checking grammer mistakes, spellings errors and punctuation but it also involves checking consistency in visual designs, testing links and proof reading. Now, I will tell you four fundamental steps of copyediting. These are as follows:

Looking the content from reader’s point of view – The best way to do copyediting is to read copy from reader’s point of view. Read from start to finsih without making any correction because this is how a reader going to read the story.

Looking for answers – While copyediting the text keep one thing in mind that the story should be complete and answers all the questions of the reader. The story should be based on the important facts.

Check for grammatical errors and spellings – The next step comes of checking the grammatical and spelling mistakes. In this step attention should be given to subject-verb agreement, sentence fragments and consistency in writing style.

Checking punctuation – After checking grammatical and spelling mistakes, the next step is of checking the punctuation. This is the most common mistake people tend to make.

For more information on copyediting visit - http://www.contentmantra.com/copy_editing.htm

Why is SEO Copywriting essential?

All the search engines work on certain framework in which they rank the web pages on the basis of the content in them. There are hundreds and thousands of websites competing for higher rank on the search engines. This is possible due to the efforts of SEO copywriters who weave content keeping the target audience in mind. SEO copywriting is different from other online copywriting. The main objective of SEO copywriting is to enhance the visibility of websites at search engines. It is not only help in ranking the web page higher on the search engines but also contain vital information which readers like to read.

For more information on SEO visit - http://www.contentmantra.com/seo_copywriting.htm

Content Writing

Millions of people across the world like to read on the Internet. Content Writing has emerged as one of the most lucrative profession after the boom in the IT sector. This can be seen in the form of numerous content writing companies emerging worldwide. These companies provides website content writing and other related services to spectrum of other insdustries.

Content Writing is empowering other companies by creating quality content for their websites. It is helping to boost their dwindling sale figures by changing the conversion rate of people coming to their websites and turning into the potential consumers.

Cyber world undergoes new changes everyday; consequently, advanced and hi-tech methods of website’s location and tracking are explored by the people indulged in this industry. Hence, if you want to empower your website with these features then hire a good content writing company.

http://www.contentmantra.com/web_content_writing.htm

Web Copywriting

Words are the instrument which plays prominent role in changing the perception of people, creating interest and building image. A skilled writing service can bring revolution to your business. Your website has failed to elevate itself in search engine’s results because it is lacking those features on which search engines focused upon. Taking service of expert writers, you can change your fortune.

Keyword enriched articles will mark your presence up in search engine’s result. Consequently more and more people will come to your site. These articles will direct the visitors’ attention where you wanted to be directed. The messages in articles seize the visitors’ attention and force them to go through other links of website. The message you want to convey is successfully put across.

Content rich articles give an opportunity to reader to read quality work. These articles are capable to deliver useful and necessary information to readers and entertain them. Content rich articles fill the pages with points of interest that readers were searching. They help in establishing a long way to go relationship with visitors. In the beginning of site, if visitors encounter an attractive content which meet their expectation and desires, then they like to go forward. It increases the credibility of site and services.

If you want to read more then visit - http://www.contentmantra.com/web_content_writing.htm

Importance of e-books

Most of us think that the Internet is the cheapest and fastest medium of communication but many of us don’t know, how it has changed the human life. Today, it is used to market products and services at international level and it is slowly turnings into the source of information from where you can get every kind of information. This is possible due to the usage of web in the world of books. Today, you will find numerous e-books on various subjects and topics on the Internet. These e-books are easy to carry anywhere and anytime.

Advantages of e-books

• They are easy to carry anywhere
• You can read them anytime
• Less physical space is required to store e-books

For more information on e-books

http://www.contentmantra.com/info_center/ebooks.htm

SEO Copywriting

Companies around the world are searching the latest and economical mediums to market their products or services. With the evolution of the internet a new method of marketing products worldwide has emerged which is not only cheap than other mediums but also give an international exposure. A sensible businessman knows the relevance of a website in his business expansion plans therefore he looks for an experienced and talented SEO copywriter who optimizes his website. If your website unable to convert the visitors into the loyal consumers then you need a SEO copywriter India and we give you some important tips that help you in selecting the right candidate for SEO. Before hiring a copywriter keep few things in mind, these are as follows –

• Due to the boom in the information technology sector, your SEO copywriters should be updated with the recent developments and changes happening in it.

• Though all SEO copywriter are proficient in inserting the keywords in a given text but your SEO copywriter should not only know the uses of keywords in the text as well as their placement.
• 
  Your SEO copywriter India posses the quality of predicting the shortcomings in the existing text. This reflects the good understanding of standards of search engine optimization.
• 
  A good SEO copywriter India first critically examine the target audience, chart out its expectations and then transform content of website as per its requirements.
  
  For more information on SEO copywriter India, visit – http://www.contentmantra.com/seo_copywriting.htm

Content Writer

For many of you the word “Content Writer” might not be new but for those who are reading this for the first time, I will tell you who is a content writer. The evloution of a content writer took place with the internet. Content Writers are associated with the industry called online marketing in which they develop highly influencing content for companies’ websites.

Twisting and modifications are the weapons of content writers by which they collect the data from both online and offline resources and formulate an exceptional content. They modify the phrases and interchanges the places of words in such a way that no one remains untouched by them.

Content writer’s job doesn’t finish at creating persuasive content his prime motive is to give authentic and original information to the readers. He knows how best he has to represent the products and services. A good content writer very smartly set a balance between features and benefits of the products. He employs all his skills and talent to give a new structure to existing content.

As the content writing industry is flourishing talented content writers from different fields are coming into prominence. They use their education in formulating reliable and trustworthy content for websites. An intelligent content writer first carefully analyzes the requirements of his employer and frame a structure on which he will ahead.

For more information
http://www.contentmantra.com/web_content_writing.htm

Importance of right content

Content decides whether the customers will come to your website or not because it decides the value of your work. In this age of extreme competition content needs to be informative, attractive, engaging and influencing then only you will get good results.

What are the factors that decide this is the right content for right business?

Everyday hundreds of websites make their appearance on World Wide Web. You do not know how many websites of your business domain are emerging which will give competition to your website. So, why people come to your website and not surf to other websites. Your website needs to be different from others and that can only be possible if it has:

• Unique Content – Content should not be monotonous. It should be unique, informative and enticing to make the readers take notice and influence by it.
  

• Helpful – It should be useful to readers. It needs to have something fresh and different to serve customers.
  

• Friendly – The content needs to be friendly in terms of length, language and tone. It should not intimidate the readers. The length should be optimum and language easy to understand.

For more information visit –

http://www.contentmantra.com/info_center/persuasive_copywriting.htm

Persuasive Online Copywriting

You cannot discard the fact that a catchy headline can double or even triple the conversion. But the problem is what to say and how to say. To communicate and trade, words play a major role. Here, comes the role of an online copywriter who empowers your website with the information that tells about your services and products to visitors. Online copywriting is not just a tool which ensures your web presence but prepares people to buy your services and products. However, for that you need an assistance of a copywriter who can answer the following questions:

How to understand your audience?
How to write for diverse customer segments?
How to set a voice and tone that engage your visitors and help them take action action?
How to write more persuasive product description?
And lastly how to ensure your copy is found on the search engines?

If you are not satisfied with this and want more then don’t wait just click –
http://www.contentmantra.com/info_center/online_copywriting.htm

SEO copywriting

Do you know that India has thirty eight million web users? Do you know online shopping is giving tough challenge to the conventional way of shopping in developed counties? These facts seem unrealistic but this is a truth. All credit goes to the internet marketing, a systematic technique of web promotion. The internet marketing helps to attract people, from all walks of life who use internet. It saves money and time. It brings traffic to your website which provides a boost to your sales.

Let’s get into deeper what internet marketing is all about. It comprises various advertising tools like:

Email Marketing – It is considered one of the most reliable and economic online marketing tools to expand customer base and increase brand visibility. Analysts have given figures that it has far better response rate with more than twenty seven percent people influenced by it.

PPC Campaigns – This is another recognized online marketing tool to catch the attention of people and turning them into prospective customers. It gives visibility on popular search engines such as Google, Yahoo! and MSN.

Search Engine Optimization – Search engine optimization is a successful online advertising strategy which helps increase traffic. It is about creating content with targeted keywords.

For more information on the internet marketing visit –

http://www.contentmantra.com/seo_copywriting.htm

How Google works?

When you need important information what you do. Your first priority is to search that information on the Internet. You use various kinds of search engines to find that information but have you ever thought what exactly are search engines. Let me introduce you with the search engines and their functions. Do you know how Google, the most widely used search engines, works?

Google is a configuration of millions of computers which are interconnected with each others. This network of computers supports Google to perform its functions. The prime function of Google is Fast Parallel Processing.

Now you must be wondering what is Fast Parallel Processing. It is a method of computation which is used to solve many calculation simultaneously. To solve the calculation speedily Google depends on its three distinct parts and these parts are as follows:
Googleblot or Google Web Crawlers
Google Indexer
Google Query Processor
Each part is endowed with specific functions. Now lets understand the functions of each part:

Ø Googleblot – Googleblots are web crawling robots which scan the web pages for information added to the Internet everyday. The gathered information is delivered to the Google Indexer where it is catalogued and listed. In other words Googleblots are spiders scurrying the strands of cyber space to gather information uploaded on the World Wide Web everyday.

Ø Google Indexers – After getting information from Googleblots Google Indexers store that information in an alphabetical order. Google Indexers classified the web pages according to the terms repeatedly used in them.

Ø Google Query Processor – Google Query Processor comprises of three different tools which include user box, search engine and result formatter. This is the part of Google which is used by users, looking for the particular information.

How Google process a query?
When a user enters a word or phrase in the user box it goes to the Google web server from where it goes to the index server. In the index server all the information is arranged in alphabetical order. The index server matches the query with words of stored data. Thereafter index server sends the query to the doc server and from here snippets are generated to describe each result.

Travel Writing

Travel writing is one aspect of writing by which a writer presents his personal experiences about a particular place. It gives a brief description about the people, events, sightseeing, cuisine and feelings of an author about that place. Till few years back travel writing was confined to magazines, books and newspapers but since the Internet has come into existence it has taken a new form and now you can see travel websites loaded with abundant of information about tourist destinations and itineraries.

What is the main objective of travel writing?
Travel writing is not just about providing information to people of tourist destination, its main objective is to encourage them to travel that place. This is proving a boon for the hotel industry worldwide as people can book hotels online in advance.

Today, travel writing has become an integral part of the tourism industry. It plays an important role in encouraging people to come and acquaint with a culture, lifestyle and history of that place. As the competition will rise among travel companies to lure more and more tourists, travel-writing importance will also increase.

For more information on travel writing visit
http://www.contentmantra.com/travel_writing.htm

Copy Editing

Take my ‘advice’ and read this article carefully if you want to understand the importance of copyediting but I ‘advise’ you not get entangle in its wordings. Now you must be thinking that I am trapping you in its terminology but my sole aim is to tell you the relevance of copyediting. I do not think that I should tell you how a word alters the meaning of whole sentence. A prudent reader identifies the smallest mistakes very quickly and leaves the page at ones. The job of copyeditor is to make the copy:

Clear
Correct
Concise
Comprehensible
Consistent

Typically, copyediting involves the following things:

Spell Check
Correct use of terminology
Correct punctuation
Grammatical and Semantic error free copy

You can expect from your copyeditor that the text flows should be consistent, and it will not provoke any legal problems. Copyeditor is the last person who rectifies whether the text is publishable or not.

For more information on copyediting visit – http://www.contentmantra.com/copy_editing.htm

Website Copywriting

It is an undeniable fact that some websites attract good number of people and generate reasonably good sales but some fails to perform to their potential. Do you know what are the causes for this large variance in results? It is none other then copywriting which actually decides whether the website will yield good results or not. Today, the internet is flooded with the articles on topics related to website copywriting and majority of them revolve around the creation of result oriented content. Through this article we also give our suggestions, which we have acquired, with our experience. May be they resembled to what others have given but they are the ones which constitute the fundamentals of copywriting. These are as follows:

Make sure that website is easy to scan with titles, subtitles, boxes, sections, and colors.

The content of a website should have one aim, attract people and persuade them for buying.

The point which I am going to share with you decides whether the website will perform up to the expectations or not. The content of the website should have the capability to make readers feel what will they loose if they do not take the recommended action.

Make your website easy to use so that people coming to it do not irritate

For more information on website copywriting visit the following link:
http://www.contentmantra.com/web_content_writing.htm

Why Outsource Content Writing to India?

Now people are accepting the fact that India is super power when it comes to developing IT solutions. Outsourcing is very important in this extreme competitive world where every company is exploring new methods and techniques to leave its competitor behind.

There are unlimited benefits of outsourcing IT projects to India. Theses benefits are as follows:

Ø Cost efficiency of IT outsourcing in India – Significant cost saving can be achieved by IT outsourcing India. This is due to a wide gap of personnel cost in India than developed countries. Offshore outsourcing to India offers considerable economical benefits for those who are prepared to exploit them

Ø Standard quality work – The Indian companies engaged in providing IT solutions guaranteed high quality work that would surely go above your expectations. The work provided by them meet the international standards and complies with the ISO & SEI CMM standards.

Ø Reliable communications – High growth in the telecom industry with excellent ISP and cellular network available in cities and town have made communication much easier. As a result companies doing business in IT solutions do not get to face problems of reaching to the vendors.

Ø Technologically advanced software solutions – The software solutions provided by the Indian companies are reliable and confirm to meet needs of businesses. The software solutions offered by these companies include - E-Commerce, Business Process re- engineering, system migration, Maintaining Legacy system, system integration etc.

Ø Infrastructure – Well, Indian government has included IT in the top five industries. Government has been framing laws and policies to exploit the maximum benefits of this industry so that they can be used for the betterment of people. The government is paying adequate attention to the development of infrastructure.

In the end, it can be said that outsourcing is proving beneficial to outsourcing company as well as the service provider.

For more information on outsourcing please visit http://www.contentmantra.com/info_center/seo_copywriting_service.htm

Press Release Copywriting

Press release is the first step of marketing a product or service through various mediums. You can also say that it is first medium to catch the attention of people. For that you need a well-written press release with concise but informative content that provides complete information to readers. In other words you can say press release is all about news.

How is press release different from other kinds of writing?
As mentioned above that the press release basically deals with informing people about launch of a product and an important event. Hence, it is essential to create a press release, which performs its task without annoying and taking too much time of readers. To accomplish this tedious task you need an assistance of a professional who is well versed with format of the press release. Lets see how a press release is different from other forms of copywriting:
Press release needs to be concise and informative
It must be objective in nature
When writing for the press release avoid using hype bloated phrases
Simple but attention grabbing
Based on factual figures and static
If press release is for online submission then should have optimal number of keywords.

Only a professional press release writer can help you with a content that incorporates above-mentioned points. www.contentmantra.com provides end-to-end copywriting solutions. For more information on its service of press release visit
http://www.contentmantra.com/marketing_collateral_copywriting/press_release_copywriting.htm

Importance of Marketing Collaterals

Well we all know the significance of advertising in catching the attention of people and forcing them to buy products but we all know how difficult is it to retain them. Marketing collaterals do the job for you; they help in establishing long lasting relationships with customers.

What are the things that constitute Marketing Collaterals?
Marketing Collaterals is a combination of some essential components that are integral part of marketing strategy of an organization. They include:

o Press Releases
o Newsletter
o Mailers
o Company Brochures
o Flyers
o Pamphlets

Apart from these they also comprises all kinds of communication material sent out from the company to its existing customers and prospective customers. You can also say that an effective marketing collateral works as a centrifugal force to attract people. It is a supporting force to valuable sales force.

Why do you need well-written marketing collateral?
The importance of well-planned marketing collateral can be understood with the following example:

Why do we give press releases? The prime objective of giving it is to update people about an important event going to happen in the organization. Suppose the organization is releasing a new product then it becomes mandatory to give accurate information about the product so that it evokes good response from people. If your press release lacks to attract people then most probably you will not get good response from people. Therefore, a well-written copy by professional can do the trick for you.

For more information visit - http://www.contentmantra.com/marketing_collateral_copywriting.htm

Basics of SEO Copywriting

I have no hesitation in saying that SEO Copywriting is skill which you can not develop overnight. It is a technique which you learn gradually by doing it and by paying close attention to what your competitors are doing and understanding the new techniques of how to write for websites, blogs, press releases and articles. For a beginner it is important that he sticks to the fundamental rules but open to accept the new techniques. Now I will describe you the basics of SEO copywriting, which will help you in creating an attractive content.

Seven SEO Copywriting Tips

o Use Bold and Italics – Bold words and phrases help search engines to scan the web pages quickly and thoroughly. Search Engines are like old human readers, which give weight to words and phrases in bold and italics, so always try to write headings and subheadings in bold.

o Internal Hyperlinks – Optimum use of internal hyperlinks benefit you by keeping readers for longer time at your website. Link whatever you write with the relevant content existed on your website.

o External Hyperlinks – Linking your content with external resources gives you many benefits. In this way you are not only helping the reader with extra resources but also helping yourself by enhancing more visibility at search engines.

o Use Bullet Points – Bullet points split the content into many small paragraphs, which helps, in clean design of your web page and makes reading easier. In another way you are helping the reader to go back quickly to the point which is of his interest instead going through whole content again.

o Number of words – According to the expert SEO copywriters a web page should not have less than 400 words. If the content you are providing is in fact valuable you should be able to come up with around 1000 words.

o Keyword Density – This is the most critical aspect of SEO copywriting because no one likes to irritate readers. To achieve high ranking on search engines you use keywords and phrases optimum number of times but if they are repeated beyond acceptable limit can affect flow and readability of the content.

For more information please visit - http://www.contentmantra.com/seo_copywriting.htm

Basics for Ad Copywriting

For a beginner an effective ad copy that converts readers into the potential buyers may be difficult but not impossible if he sticks with the fundamentals of ad copywriting. You must have heard that practice makes man perfect; this principle applies to the ad copywriting. Here I will give you a brief introduction about the basic of the ad copywriting:

Ø Attractive Heading – Do you know what captures the attention of audience? It is the heading of an advertisement which creates curiosity of knowing more about product. That is why ad copywriters always insist for a compelling heading. A good heading indicates towards problem and provides its solution. Of course, creating an eye-catching heading is time consuming and brain teasing task but if you succeeded in that your half job is done.

Ø Understand the target audience – Once you are through with headline the next task is to work on ad copy itself. Always remember when you are creating main text of an ad your content should revolve around the benefits instead of describing the features of a product or service. This is essential because people are more interested to know hoe that product will benefit them. Hence, develop content which can answer all their queries.

Ø Benefits in bullets with short paragraphs – When writing your ad copy makes sure that you describe every point separately in small paragraphs. This maintains the interest of a reader and he does not irritate easily.

Ø Avoid exaggeration – Most of the ad copywriters do a universal mistake they compare products and services with its counterparts which results into too much hype.

In the end I will say that the ad copywriting is an art which can be learned by practice. The above mentioned points are mediums of acquiring proficiency in this art.

For more information on ad copywriting visit the following link –

http://www.contentmantra.com/ad_copywriting.htm