For a beginner an effective ad copy that converts readers into the potential buyers may be difficult but not impossible if he sticks with the fundamentals of ad copywriting. You must have heard that practice makes man perfect; this principle applies to the ad copywriting. Here I will give you a brief introduction about the basic of the ad copywriting:
Ø Attractive Heading – Do you know what captures the attention of audience? It is the heading of an advertisement which creates curiosity of knowing more about product. That is why ad copywriters always insist for a compelling heading. A good heading indicates towards problem and provides its solution. Of course, creating an eye-catching heading is time consuming and brain teasing task but if you succeeded in that your half job is done.
Ø Understand the target audience – Once you are through with headline the next task is to work on ad copy itself. Always remember when you are creating main text of an ad your content should revolve around the benefits instead of describing the features of a product or service. This is essential because people are more interested to know hoe that product will benefit them. Hence, develop content which can answer all their queries.
Ø Benefits in bullets with short paragraphs – When writing your ad copy makes sure that you describe every point separately in small paragraphs. This maintains the interest of a reader and he does not irritate easily.
Ø Avoid exaggeration – Most of the ad copywriters do a universal mistake they compare products and services with its counterparts which results into too much hype.
In the end I will say that the ad copywriting is an art which can be learned by practice. The above mentioned points are mediums of acquiring proficiency in this art.
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