Basics of SEO Copywriting

I have no hesitation in saying that SEO Copywriting is skill which you can not develop overnight. It is a technique which you learn gradually by doing it and by paying close attention to what your competitors are doing and understanding the new techniques of how to write for websites, blogs, press releases and articles. For a beginner it is important that he sticks to the fundamental rules but open to accept the new techniques. Now I will describe you the basics of SEO copywriting, which will help you in creating an attractive content.

Seven SEO Copywriting Tips

o Use Bold and Italics – Bold words and phrases help search engines to scan the web pages quickly and thoroughly. Search Engines are like old human readers, which give weight to words and phrases in bold and italics, so always try to write headings and subheadings in bold.

o Internal Hyperlinks – Optimum use of internal hyperlinks benefit you by keeping readers for longer time at your website. Link whatever you write with the relevant content existed on your website.

o External Hyperlinks – Linking your content with external resources gives you many benefits. In this way you are not only helping the reader with extra resources but also helping yourself by enhancing more visibility at search engines.

o Use Bullet Points – Bullet points split the content into many small paragraphs, which helps, in clean design of your web page and makes reading easier. In another way you are helping the reader to go back quickly to the point which is of his interest instead going through whole content again.

o Number of words – According to the expert SEO copywriters a web page should not have less than 400 words. If the content you are providing is in fact valuable you should be able to come up with around 1000 words.

o Keyword Density – This is the most critical aspect of SEO copywriting because no one likes to irritate readers. To achieve high ranking on search engines you use keywords and phrases optimum number of times but if they are repeated beyond acceptable limit can affect flow and readability of the content.

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